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Contact:
Jackie Reau
Betsy Ross
Game Day Communications
(513) 929-4263
FOR IMMEDIATE RELEASE

'FAST COMPANY' MAGAZINE NAMES
FLYING PIG MARATHON A 'TOP 10 BRAND'

Cincinnati, Ohio (March 03, 2004) - The Cincinnati Flying Pig Marathon, already one of the fastest-growing marathons in the country, today has the additional honor of being named one of the 'Top 10 Brand Storytellers' in the country, according to Fast Company magazine.

In the March 2 edition of fastcompany.com, the business trend magazine says, "Sometimes, the best stories have a twist—like a flying pig that leads one of the fastest-growing marathons in the U.S. The story celebrates Cincinnati's history as 'Porkopolis' in the 19th century and welcomed over 12,000 runners last year."

Fast Company goes on to say, "The brand story is creatively used in everything that touches the race from the 3-D medals to the pink volunteer race shirts and the 'Swine Line' or starting line."

Joining the Flying Pig Marathon on the 'Top 10' list are such famous brands as Southwest Airlines, Apple computers, Aflac, the Container Store, Silversea Cruises, ShoreBank, Kimpton Group, Start-up Nation and Exhale.

Fast Company said this about the 'Top 10:' "They set a stage, define the players, consistently recite the message, and deliver a happy ending with distinction and buyer benefit."

"It is indeed an honor for the Flying Pig Marathon to be listed among such well-known brands," said Iris Simpson-Bush, executive director. "Our partner, CoActive Marketing, has done a terrific job in making our whimsical pig theme convey our message, not just among runners, but throughout the advertising and marketing community."

The 7th annual Cincinnati Flying Pig Marathon weekend will be held Saturday, April 30 and Sunday, May 1. Presenting sponsor include CoActive Marketing Group, Corporate Express, Ernst & Young, Mercy Health Partners, National City and Paycor. For information and registration forms for this year's Marathon, please call (513) 721-PIGS or click here.

For an interview with Iris Simpson-Bush, please call Jackie Reau/Betsy Ross at Game Day Communications, 513-929-4263