Pig Works Launches Public phase of $12 Million Capital Campaign

CINCINNATI (March 31, 2026) -- Pig Works, the parent organization of the Flying Pig Marathon, today announced the public phase of its $12 million capital campaign, When Pigs Fly, Anything’s Possible, inviting the Greater Cincinnati community to help accelerate the next chapter of growth, health, and economic impact across the region.

The campaign will fund three transformational priorities: A new Pig Works Community Headquarters in Walnut Hills, expanded partnerships and youth programming, along with strategic growth of the Flying Pig Marathon and related events.

Since April 2025, Pig Works has raised more than $8.5 million toward its $12 million goal to secure during the public phase, thanks in part to a transformational $4 million gift by the Bob and Jeanne Coughlin Foundation. Bob is the Founder of the Flying Pig Marathon and founder of Paycor. Additional leadership gifts for the Campaign include Fifth Third, P&G, Steve Haussler, and Peter Klekamp.

“This campaign is about possibility,” said Doug Olberding, CEO of Pig Works. “What started as a playful name has become a powerful symbol for what can happen when a region rallies behind something bigger than itself. With community support, we will build the infrastructure and capacity to move even more people toward healthier, more connected lives.”

A New Community Anchor in Walnut Hills

At the heart of the campaign is a major investment in a permanent 18,000 square-foot Community Headquarters and adjacent park at 792 East McMillan in Walnut Hills. The facility will serve as a year-round hub for running clubs, training groups, packet pick-ups, youth programs, and community events, while anchoring continued revitalization in the historic neighborhood. The headquarters will centralize operations, support scalable growth, and create an iconic space dedicated to movement, fitness, and community engagement.

Expanding Partnerships and Youth Impact

An additional investment will expand staff and partnerships to deepen Pig Works’ charitable and youth reach. Today, Pig Works:

• Hosts 17 annual events serving more than 53,000 participants from all 50 states and 20 countries.
• Raises funds for more than 300 local nonprofit partners, with more than $18 million generated to date.
• Awards more than twenty $20,000 college scholarships ($5,000 annually over four years) to local cross country and track athletes who have committed to making a positive impact in their communities.
• Serves 12,000 youth and 2,000 individuals with disabilities annually.

With campaign support, Pig Works aims to help more than 400 charities raise over $2 million annually and inspire more than 20,000 children to get outside and moving each year.

Growing a Nationally Recognized Marathon

The remaining investment will strengthen growth and sustainability for the Flying Pig Marathon and its related events. Named the 2024 USA Today #1 Marathon, the Flying Pig has become a bucket-list race for runners around the globe. Pig Works plans to grow marathon and half-marathon participation by more than 35 percent and expand its annual economic impact beyond $60 million. Currently, the Flying Pig Marathon generates $45.9 million in annual economic impact, supporting or sustaining 671 jobs.

The campaign also prioritizes sustainability initiatives, with a goal to divert more than 90 percent of race waste from landfills.

A Call for Community Action

The Pig Work campaign is led by Honorary Chair Bob Coughlin along with Iris Simpson Bush, retired CEO of Pig Works, Stacey Browning, President of the Bob and Jeanne Coughlin Foundation, Bobby Slattery, Founder of 50 West Brewing and Doug Olberding, CEO of Pig Works.

“Pig Works is more than a marathon. We are a 365-day-a-year motivator with the ability to move our community forward,” Olberding said. “Now is the time to pick up the pace and realize our true impact.”

To make a gift or learn more about the When Pigs Fly, Anything’s Possible campaign, click here.

About Pig Works

Founded in 1999, Pig Works produces the Flying Pig Marathon and 16 additional annual events that promote health, inclusivity, and community connection throughout Greater Cincinnati. Through partnerships with hundreds of local charities, schools, and civic leaders, Pig Works continues to harness the power of human triumph to inspire a more active, healthier region.